Unhealthy Nighttime cravings are driven by human biological programming. The drive to consume as many calories as possible before going to sleep is a prehistoric survival mechanism that ensured maximum energy was stored inside the body before civilization.
Now, with food readily available for most of the developed world, this survival mechanism now works against us, causing over 80% of us to snack regularly at night, with the most popular choices being cookies, chips, candy, and, of course, ice cream.
Nightfood ice cream is formulated to satisfy unhealthy nighttime cravings in a better, healthier, more sleep-friendly way.
Nightfood has won multiple awards, including 2019 Product of the Year in the ice cream category in a Kantar survey of 40,000 consumers, as well as the World Dairy Innovation Award for Best New Ice Cream of 2019. In February 2020, the brand was named The Official Ice Cream of the American Pregnancy Association. With over 3,000,000 pregnant women in the United States at any given time, Management believes dominating the pregnancy ice cream market will multiply revenues and accelerate the national roll-out of this fast-growing ice cream brand.
After manufacturing their first pint in early 2019, Nightfood recently announced distribution in approximately 700 supermarkets, including major regional divisions of the Kroger and Albertsons.
The Market:
In their "Food and Drink Trends 2017" report, consumer market research leader Mintel identified nighttime specific nutrition as one of the "most compelling and category changing" trends for the coming years.
83% of consumers snack at night on a regular basis. The two most popular choices? You guessed it: chips and ice cream. The result? Over 150,000,000 Americans combine to spend over $1,000,000,000 weekly on snacks consumed between dinner and bed in the United States.
Most consumers know they shouldn't be eating ice cream and the like before bed, but that's what they crave. In fact, a recent Harris Poll online survey indicated that 51% of U.S. consumers who snack at night feel unhealthy night snacking is a major challenge for them, 58% say they wish they felt more in control of their nighttime snacking, 54% of nighttime snackers report often feeling guilty about their nighttime snack choices, and 64% report eating healthier earlier in the day than they do closer to bedtime.
Nightfood is set to disrupt this $50B annual consumer spend by delivering a solution to America's nighttime snacking problem.
*According to Symphony IRI, the total U.S. snack market is $118B annually, and 44% of that is consumed after dinner.
Nightfood Holdings Inc. operates a subsidiary, MJ Munchies, Inc., under which it has built a portfolio of intellectual property within the cannabis sector. This includes having secured ownership of the trademark for to the highly desirable Half-Baked brand name, which is working to license in the rapidly growing edibles space.
Nightfood Holdings Inc. is a publicly traded company listed on the OTCQB under the ticker symbol NGTF. This is not investment advice. Please view the disclaimer found on this website.
