L’Oréal’s NYX Makeup Branded DAO Soon Launching

Decrypt | Kate Irwin | Jan 19, 2023 NYX Professional Makeup is launching an online beauty “incubator” in the form of a DAO called GORJS, as well as 1,000 Ethereum NFTs called the “FKWME Pass,” the L'Oréal-owned brand announced Thursday. GORJS, pronounced “gorgeous,” aims to set a precedent for “what beauty will be in the

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