Jockeying Crypto firms spark advertising bonanza at this years superbowl

Protocol | Lindsey Choo | Feb 10, 2022 The Super Bowl takeover is drawing comparisons to 2000’s “Dot-Com Bowl,” when a fifth of the ad space went to internet startups. That said, the Super Bowl is “the single most efficient media buy on the planet. The number of impressions delivered in that period of time

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