KRTL BioTech

French designs on dominance of Peugeot-Fiat rest on Tavares

French designs on dominance of Peugeot-Fiat rest on Tavares

Billed as a merger of equals, PSA's $50 billion tie-up with Fiat Chrysler (FCA) gives the Peugeot owner one potentially big advantage, its own boss will be firmly behind the new wheel.