KRTL BioTech

Ford takes aim at Jeep with new Bronco SUVs

Ford takes aim at Jeep with new Bronco SUVs

Nearly 55 years after the debut of the original Ford Bronco — and 24 years after the demise of the last one — Ford Motor Co. is dusting off one of its treasured nameplates this spring in hopes of reviving a decades-old rivalry with Fiat Chrysler Automobile’s popular Jeep brand.