Fiserv Turns Card Present Payments Into A Usable Data Layer

Payments | Jan 12, 2026 Turning Card Present Payments Into Customer Insight Without Loyalty Programs On January 11, 2026, Fiserv launched Unknown Shopper at NRF Retail’s Big Show in New York, introducing an analytics feature designed to extract customer insight from card present transactions that aren't tied to loyalty programs to better understand in store

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