Fintechs Lead NPS Race as Banks Lag Behind

Customer Loyalty Report | Aug 20, 2025 CustomerGauge 2025 Benchmarks Show Fintechs Leading the Pack as Incumbents Play Catchup The 2025 CustomerGauge NPS & CX Benchmarks report (120 page PDF report) helps stakeholders measure customer loyalty across the financial services landscape. The industry average NPS stands at 44, while the banking subset is at 30.

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