KRTL BioTech

EP #536 The Framework Behind a $484K Crowdfunding Success | Groove Thing

Don’t just hear your music. Feel it. In this episode of the Crowdfunding Demystified Podcast, Michael shares how his team’s Groove Thing Kickstarter campaign skyrocketed past $510,482 in funding, drawing over a thousand backers to a daring new vision for how we experience sound. Michael describes Groove Thing as “the world’s first internal music player,” merging high-fidelity audio with internal tactile sensation. You don’t only listen. You experience. Before Groove Thing, Michael was building products in tech at places like Google and Uber. But the seed of this idea? A lifelong music love, experiments with DIY sound beds, and a conviction that sound could become sensation.  He allowed himself to prototype messy, to fail fast, and to test early. That gave clarity on form, fit, and how real users respond. One prototype looked like a […]


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