Blockchain and NFT Projects are Rebranding (Some of them)

Decrypt | Stephen Graves | Feb 25, 2023 As the bear market bites, crypto projects are abandoning terms like NFTs and Web3. Here's how branding experts think they should weather the storm. Rebranding examples and perspectives: Are you looking for NFTs on Reddit or Instagram? You’ll have much better luck searching for “digital collectibles” instead.

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