A Litmus Test for the Future of Branded NFTs: Starbucks new Web3 Loyalty Program

Digiday | Marty Swant | Dec 9, 2022 When it comes to digital innovation, Starbucks has been a pioneer on a number of fronts. Some say its new Web3 loyalty program will be a litmus test far beyond the world of coffee. On Thursday, the coffee giant announced the beta launch of Starbucks Odyssey, the

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